Campfire One: Introducing OpenSocial

(My Original Blog Post: -*http://api-madness.com/post/campfire-one-introducing-opensocial/)
[youtube]http://www.youtube.com/watch?v=9KOEbAZJTTk[/youtube]

Attention! API Garbage (might be unreadable):

social open application

And there is no meaning in well my name is Nick and Dr. on Google and like to extend a welcome to all of you on this chilly evening this is our first campfire one Levison about bringing developers together in an intimate setting to work collaboratively in the open is the best way to engage with the developer community and we hope tonight is the first in a series of many such engagements at Google we really care about making the web better for everyone and includes developers we believe by improving the programmatic fabric of the web by moving that forward we will enable developers to build more compelling and more exciting applications and the compelling and exciting applications we believe will lead to more usage and their usage is good for Google as well as for many partners tonight would talk about one very special way to make the web better is to make the web better and making it social that USA will visit the web social already and to a certain extent it is we know that hundreds of millions of users have chosen to sign up to social networks today and by the hundreds of millions of these users have demonstrated their desire to interact with their friends with their coworkers and with their families when they do they ship bottles they shared slideshows to share activities they share their access bus of ideas they share music and many many more things we also know that these social networks have a desire to further engage their users and offer them even more exciting things to do and in what to do that I be called upon the vast army of Internet developers to extend their sites now to see Eliza would ve a problem is a social network decides to open up its site to developers that social network exposes APIs for programming interfaces) branding interfaces enable developers to access things like the activity stream access the profile to access the individual s friends list and that s great it enables developers to my compelling social applications but for a moment at yourself in the shoes of that developer and if that developer would like to have application working more than one social site what happens then when a developer has to think about all those other social sites and all of the different programming models with different APIs exposed by those sites this is a problem developers are then faced to make very uneasy trade-offs which sites will you support but which APIs will you adopt out which sites will you not support because of limited resources in the end it s the user that suffers from and the Reds up with less choice and less innovative applications tonight we are to talk about a solution associate produced by Google and its many industry partners and we call that solution open social web and social is a set of open APIs and open APIs that enable you to build social applications work on any website is at work or social venues I didn t I would say should make a critical point was not about social open social is an industry-standard it s all of us coming together to find a way to make the web more social not just Google so how does it work websites simply adopt open social and by supporting the APIs and providing implementations that enable developers with social laps those applications now work across any website that supports open shop open social is that simple the benefits that suck about the benefits first offenders to the developer to developer open social needs distribution distribution distribution of social application developer wants the easiest route to reach the largest number of users and open social provides the opportunity it provides a model that only has to be learned once an effective run across many many containers at the partners that we have a present just tonight and we think this is a good stick way to stop the standard Washington number of social networks that are supporting the standard as well as all the top social application developers endless battles with the industry reaction and support we receive open social and you know what would you looking at tonight is just the beginning because it s an open standard a very simple Internet model we expect continued momentum as the industry knowledge about this particular model you tonight at its introduction the open social API encompasses sites that include access to more than 200 million users think that s just great for developers who standard is standards-based it s part of what the Internet is all about if you know HTML and you know JavaScript and you already know how to build an application using open social and about if you have a website but social do for you was mentioned earlier you no doubt want developers to be able to extend your website and by adopting open social you get access to the largest pool of developers and how those applications be supported on your website what about consumers and in the end we think the consumers open social means more more more new applications more choices for crossing websites and is our endgame to make the web more interesting for users and unleash the creativity of developers is social is good and just about consumer websites we believe an overlooked area is business business has always been social it s always been about the actions of individuals and we ve open social will allow many of our business partners are announcing tonight that and a social into the context of their business applications and unleash creative solutions Summit which will see tonight that I just really a very exciting to see so let s get into the details let s move on and talk about how you build an application with open social into I like to invite David Glaser engineering director up to walk you through the exit point of open social is to make the web better to make it social with the result being that that developer will let you to make notes while well while one developer could build applications that reach will users and contacts across the sound of St. lc will next a quick 10 minutes as walking through the steps to build an open social application from scratch to show you building up the verse of the amendment application with the substance of the giftgiving application with actually jumping into the lobby of a couple of this event was one API with the build applications that reach and run on many different websites out which applications would want to have both server-side and client-side solutions on the API access by the absolute application tonight we re talking mostly about the client-side JavaScript is an offense on the client-side letter that has been mentioned and you ll see both of the examples it is entirely based on standard web development if you know that you know JavaScript are going to make you learn nothing new just with different methods to get up the social of permission and without anyone Muslim build a web app gunnels on building social about the benefits being as an application before I get my users for my out the benefits of users is that I m laps like it will work with sent when we say we re going to do the simplest possible extension to the standard web development tools but will those areas we looked about what kinds of applications that you interested in building up the people were interested in using this is really only a handful of services that expose one API is a set of information about people that you need if you re going to build social application needs no information about the thousand days as the properties IMed while I don t like things like connections my relationships in the context of whatever social site item on running this application only information that I do what I m doing with those updates listed in passing share information between being of the people in and services less about information about persistence of application information without the parent server of the design goals of building open social with the say as application developers used certainly should be able to have an application that has heavy backend server-based processing but you shouldn t be required usually the build very rich interesting interactive path applications to local users let users work with each other without needing a server and that we needed to include persistence interface in the open social API so that those are the services of a social is amenable to illness up in the up of the stack but even without developers don t have to look the looked at open social uses the standard Ajax like asynchronous interface model of the web is built to set up about of all of the open social API or set of interfaces that let you build requests sent aloft in his responses in the past as you can see in your highlights map to the services we talked about before that one of the best of the Beach of the four kinds of information in the. Developers using any API including all but social don t usually at the bottom of this activation of the wrappers around and then use those rappers make it easy and fast to build applications that speak in terms of the semantics of the care of said he will step down about are engineered to do once you do the minimal estimate that it is just access a citizen code snippet that shows some of the drawings were going to go in and get the staggering amount would in any container that let s open social return the name of the current user so what did you want to be though you can see the selection source told that that has some details on the left are the sides malfunction is justice and to top it all goes as it sets the HTML of the page I m starting to the company was suspended and the inept and I m running the something this simple demo inside it that we can see it as Malcolm David Glaser and obviously this would be the name of their usual ones in whatever container you happen to be using it were one in which you are running a stop in the back and sides that we conservatives would want to know something about them is when the code in the middle of a call to get one s API so the JavaScript call with guns in addition to knowing who I am website with a list of my funds against sense in the context of the site which I m running and losing center jobs with machinery to do a frivolous offense but eventually switched to know is that if you known the back and take a look at the source to see the new version of the letdown here are actually generating the things we get the spelling and you could see you skip your friends as a way in which you build up a table at the HTML and everyone see what that actually does in the context of our orchid sandbox I don t have very many friends but my funds are related and they re doing up there with you was my monotonous and basic information about them like the profile photo or whatever other information we want to expose those two steps with one first up back-and-forth was and what we can see where your backyard is moving on from friends when I was actually doing something organizing attraction isn t that let s me do things to my friends and that we need to process information seems to parts that I need to read the gift of already given one is okay I like that the information that I need to in the JavaScript encirclement for the moment but in this case is no simple interactions with the drop-down in the drop-down legitimate and then when the agendas of the update person at the request of the law.received a bachelors now we have for the destruction few details were left out the thing on trendsetting in support of the formats but basically all going to spend no more than a field inserting it into the concern of the field in there and have them handle up here than on the change event of a largely on it due to push Smith switch to a doorstep of a double NCOs with our conservative and like to get out of hazelnut and then I can give Graham met in layman think it s going to cash it to the same application knowledge to the launch of events got to do the opposite at the request stuck with them about the slides so stop your one step I need to know the say hey not all the interactions was my application are necessarily while the look he had been honest updating of advancements in passing share information with the information good for what s happening in the application beyond so you have to do to do that is in the same change in alert that used to just update the users of the request when it won the open social call about the problems he believes that social requests create activity that pushes up it out to look for update management and notification system the containing website has as built and then that s delivered to hold the users friends audience or the appropriate delivery mechanism is out of their reach out from our application into the larger world I m not even see no simple extension to this handle change to function which is the same unchanged Thursday at those musicals and causing genes known to be the first up event the one on the thing has to do is actually called this requests create activity at the end of that would get an application that looks exactly the same on this step failure same exact option on the ballot of doing that much has posted some updates to update stream a week ago walk-through that the demo but there sets it steps through.I. hope you took away from the system settings says that I was easier to your garden without information on JavaScript and original jobs the open social boundaries and second that someone that you know my design sensibilities to 20 March two and billing of apps we usually do you want some people to make about another set of people and I m making no good and certain that s what I do in the face with as a go-go design team so that decides I went to a design team said anything to my MSN now know everything about 5% of your okay functionality is alright but you know if it were me I would ve made it look like a bad acid I like that to make it look like that you know I don t need to using all the action on JavaScript tools you already know that the social knowledge needed it s just a web application you always do make a pretty big that s the beauty of open social you don t have to learn anything new about HTML and JavaScript about CSS about web design about anything that you do is you take handles to little bitty nodal grid applications you got the social information and now you can build great social web applications that run in any container that supports the open social API so much and I m looking to see many of those applications in many of those websites you entrance I think that it is not going to see John cofounded by five season by the outside world largest of the number one social website for Spanish speaking audience is currently the number one overall website in seven different countries that were really slated to open social announcement is not the first time that the developers will gain access to all of is 35 million monthly visitors is my loves and I m the CTO of five as I neared the idea of embedding third-party applications and social networks within two years ago where we were MySpace and now you have hundreds of millions of our social widget everyday excited about today is taking the next that in the evolution of social obligations by open social applications can be richer and more fully integrated and we possibility before the second application of iPod into a solar senior associate to the iPod will hold it in my profile page and see you at the mouth and some activities going on inside him but with New Orleans fish him and those enabled open social inside was that any of the other difficult uplands is showing up with a mental voltage seamlessly integrated editor of the Bible to build an embedded rent for a parents is an application allowed to express yourself through your friends and their skins are able to do is to open social with the funds of the profile photos and a link through to the profiles you click a link to my profile you ll see here is that the social obligation isn t confined to the box it up and it can gather information go to different places in different in the social application to a list of fully integrated experience throughout the social website you have here is another one of our application without it is called him as originally application we can add sketches I chose pics and video in the middle of his obligation is that is existing digital comments were people generally are leaving text comments to children out of the social for first-time world at the revolvers at a much more rich application with a law range of experience as David said this is just open Web standards were using flash were using JavaScript regional accruals that everyone of us is used to McGowan said before officially what we can do if we can t fix no applications have different needs one as a profile view is contained within the profile and whether If it were allowed more fun which experience they care that is of the social APIs another photo from iPhoto album to decorate their bubble income tax and then posting it to my profile you see here is that when it s in the posting you have another view it in others which explicitly want multiple paths multiple windows multiple windows into the social experience so he is obligations out why we are really excited about the evolution of this and were really good aggressively England opens in as quickly as possible so that the developers in common applications are for the developers this is really exciting because we taken this one application with a little bit of smiling face with a CSS style sheet to adopt the network it available to minimize this would ve adopted in defense or any of the other networks that come along some big day? Thank you very much a blitzer mark is still based them on to whatever is the cofounder and my Angeles out-of-towners to your flexor nerd with genuine demos of office Oval Office for his application for Minnesota s local social argumentation on this new name is a little bit different than in the present owners of Google has written the bonus of being a social network is a system that lets users create their own social networks and so you can then include your own social network for any topic you conceivably think of or MySpace or Facebook or YouTube for you in the class returned that anyone who is recruited over 150,000 networks on Ning also found that members of with each day on inside 85,000 laws of included as the last eight months of no examples of programming today is the legacy of serving the laptop which is a noble goal to diabetes this is a social network for people affected by diabetes study regimen than anyone of us in Florida is running on behalf of 1500 people rapidly who were not members of this network I m sharing with each other all kinds of information about diabetes associate with each other all of many other kinds of information about the large silicon to visit Deloitte movies all kinds of things I m an additional bit would have to share information about movies are a great way to do that would be able to use a service like flexor integrated into the larger social network on the metadata we been able to do over showing a dismantlement of the social is a social inside a nutshell it s a job that fits your and users is running within the social network but do you social networking for a fourth of that what you do associate about the original they say this is a social application for review in discovering movies with your friends a little about how the company would hardly up to box a destination website if it s not home and our application of the Facebook.org Pinatubo 10.5 million people review Discover movies virgin similarly scheduled with the open social APIs and with a minimum of a 100,000 m of funding alone to bring his obligation to Ms. millions more users who would ahead of Clinton s wins in profile on to diabetes allegiance he basically was working as a standard user profile on to diabetes the most of the pages obligated directly from the two diabetes site is usually one doesn t include the flex application of the middle of the profile I do get the user s identity information for both database of users moving preferences what they want to see movies I ve seen recently with her favorite movies are so they can use flex is basically a self-expression for another profile do with the open social APIs -- the click of the application and out you were still within the two diabetes community right now the vast majority of this page is actually coming power by the flex application professors who is again getting the profile information from the social guy from two diabetes to show you the persons name of a file photo also getting her entire friends list and then put into a movie or flexor does is basically now turned antisocial community on the web into a full-fledged movie site sub associate out of the benefits of this approach has been one of the women are often with further work by director movies or anything else and never application will with image of every social network now is a good way of the 50,000 or so domain rapidly on every single network that we have unable to live with the social will have the capability to use flex or any other open-source application just to show you examples of those offices and $.50 overcoming the makeup that Mrs. area network for our caucus matters to political customization observations this is a network for weightlifters Moses number for Japanese BMW enthusiasm was all kinds is an oversold world of that figure to rapidly enjoy during the conflict over Europe talking about tonight I m inability about those everyone just kept up that my blog and he is now documented PM@RCA.com which is very very interesting post is about open social the deliberate crazy guys I ve seen some of the industry partners building of the open social you might be wondering what about Google will Google take its own products and use open social event of leave it to show you what we re doing initially liking by epilogue on the mark when she shows I am logged on to the product manager will work it in the Mozilla in my Halloween costume I dressed up as mortgages are on India to bring Brazilian soccer jersey as an aid to the countries where movies huge melody talk to users they tell us the same thing over and over again they want more more more on defense already awarded so anyone who is one of the more things with them plan parties will share the status than the shell again a new movies and songs in a news that they discovered to find out what all of their friends and communities are doing now is a small engineering team and we can build all of the stuff fast enough that I m so excited about open social using open social developer normally here and some of them out in the US but also in India and Brazil and around the world they can build applications with the same level of UI and data integration as native applications built by engineers so you examples of apps running in rocket sandbox sandbox is a separate version of the work of site build so that developers can come and build and test applications so the first application with chocolate is called emote and it s built by a company called rocket positioned to the left of the subject you to do what you see is involved in application can insert a Engadget right on the profile page that actually communicate my status in a way, and then come and visit my profile but at least it was as known from the UI integration and application also get a front page and this page is a wide array of the work on the pictures that I can use to obey by status I can obey my sense is that I m viewing social note when I click the similar button here two things will happen most high-profile gadget update on my profile page right away the second and will happen is that application can write to the existing API and update my status so that all my friends get this information to broadcast mechanism so that physical losing a friend to the application can also show me at a glance how are my other friends are into writing this application is all second and a glancing away from so they could be what you see here is editing an app needed to integrate into the bucket will continue an interview on auto access the photograph and to accidentally seeing you all APIs upon open social in any application can achieve the same level in addition publishes another example of an application if the master and the night visitors with an application that lets me share in a lot of places on the world do you like to go visit the example I can come in here and someone ago visit Australia and is on his obligation is by sharing this information with friends and application can also show me other things of interest to you the next time I had a wonderful resource for now were my friends for tips and recommendations on what I should do that again using the social graph is application also can show me all the different places that my friends have been would like to know that someone out there profoundly I can come here and see on interesting places I can in their friends and do real things in my off-line world using this wonderful resource for the social network on orchid sale of editing the issue so far is live apps running on life code and the last few weeks developers such as rock you virtual tourist for the flex server side etc. have been building real applications on the work of sandbox and I m really excited to announce today that tonight but sandbox in the open to an even larger number developers to build even wider array of applications and one final plug for about one witness said thank you for users in India and Brazil beloved thank you for that much in Ali and hottie until the I like if you re wondering which one is which Ali is the one with more hair think you guys had everybody if you re wondering who the greatest winner in all this is exhaustive I like because is because in our goal to bring you that everyone on the Internet we already intended to build I like on orchid I like on my five I like on Main I like on MySpace and thanks to Google admitted extremely the Fourth of July by building something once and having a just look at all those environments and soils is going to be one demo that shows the same application that we had to build only wants one issue of different environments initiative and start from a users profile page in orchid and five ending but I do my job and showed some defense officials of adaptation technologies off the witch doctor we been able to build not just in terms of the gadget also the hold on the line punched out of behind it so do so by going to the page on the undone pages this is a one of the subnetworks with the name and you can see here that I like gadget that shows the playlist of this person s favorite music ended and click and play any song and what did you say -- not a good one and saunas or something they can t do it any other type of environments were right within the page when you click that saw a search box expanded Windows search the search results all come up in line in the example the song that comes up in mind that at your profile and use it in the song as an added right about it and you could hide in the search box collapses all about without a single page navigation essentially the message is a reply music into an environment that did not have music before the redundant aware that were able to reuse all essentially already used and see the end-user that is really what functionality without even having to navigate away from a single page so to show the same stuff in the other environments of El Paso would like some other hobby celebs put them on the same gadget will run into different social network were to switch to a high five and is my profile with my five years rolled on the bottom of the page and see some of this will log into my songs are heard on a device on the same playlist within my page is exact thing to do when I put them in the demo plays off as you might is that this was exactly the same if we switch back to my hi-fi homepage also from the other benefits that will be social platform provides the come like I like larger expand music throughout multiple websites to the show by my high five home in the middle section is a live feed of what s going on on my friends in the right hand side of the page didn t notice that the data would show the activity among my orders so you can see incubus possible event in this August is the real-life artist is one of the hundreds of alma mater song I like system the ones I like dashboard is lively possible to buy the new incubus DVD and goes to all the fans are like me to worry about whether to open social whatnot that you and his iPod uses a home dashboard among my frenzied also see the open-source enables social activity among friends in a published interview at a music to his profile and then click this link to see see all my friends music amendments come into a full canvas page buttons to all of you to my friends at Westminster so when I m listening Symbian by Linkin Park example is the sub is next page is ordered in the beginning it in the same when looking at a profile page and have the same familiar I like playlist with some with a bunch of Hollywood and add music and so on all in-line and was amazing that we were able to build with this additional bit of time reusing the same code want them and showed to further illustrate the richness and we got your and you click on any artist name it will take you from this mobile page into the unlike canvas page running within orchid to see the artist profile I like have a half 1 million artist profiles and now all of those artists automatically average a presence as within orchid with the name with an iPod with many of a network that embraces open social and the benefit to us is huge but abandoned the artist is even greater because the artist can often a single dashboard and a music of the videos amounted concert and reach a vast community of fans across all business replaces doesn t make any console profile kids on solids as a window on the hottest artists today and she s released the music ditto for her new single exclusively through us two weeks prior to its Broadway side to anything the fence complacency in the video right here on nuclear clue disorder announcing the concert announcing the new release is the putting up of songs off through us and thanks open social that administered in all of Internet and I like just turned one year old last week and we ve also registered a 15 million and the user last week really excited of open social opens up now thanks to the inclusion of MySpace and audience of over 200 million people in the world reports on second and say how many of those users would in fact I like to think you as we demonstrated mostly consumer examples will next be like to bring up the most popular professional networks invite them from Lincoln to please is because of the fire has been told by everyone my name is Adam Nash on the senior director of product at length in nearby eligible for rockstar product managers is the leading of our efforts around open social of late is the largest global professional network in the world with over 15 million professionals online already we actually have executives from all 500 of the Fortune 500 companies as Lincoln we go really high priority on building business applications that make professionals more effective on a daily basis and so we know the value of business applications bring the professionals as illegal approached us with the concept of open social we know is an immediate fit is a better way to engage and to delight meant to make professionals more effective than provide them the widest possible set of business applications of our platform and open social gives us an open standard way for developers to do just that so tonight we actually whipped up a quick demonstration of a business application that we think highlights how businesses social and business applications can be better when the levers of power professional network update on the screen as an example of a Lincoln homepage with one of these open social applications which recall the conference calendar in the upper right-hand corner for the first is a social information of the conference calendar has is that it knows that I m logged in as the NI RCL in the demo so I guess it s okay, I m not supposed to log in as Dan and Lisa let them know that doing it and my dad is in the Internet industry is of course the conference calendar looks through the scheduled events and conferences are coming up in November and highlights the ones that are relevant to someone in Internet industry you can say that actually all these different conference is available that rich interface that other developers been talking about that so easily do it with an open social application if you look at the actual dates you can see that some of the dates are highlighted in bold below the ones with the bands you go to some of them are highlighted in lightning than you want to have some people from your professional network already attended some of the most people want to know of before they decide to go to the comfort s ones on darker red out even more of your professional network and so do click through to one of the use of ads you see the information that you expect from any of that website right the basic information about the event limits for his glib either oblates made richer by leveraging the power of social networking do click via people you meet missing the first thing you see is a complete list of all of your direct contacts such that I get fans called out with some basic profile information for all seven of you discount the gazebo was the been there were also able to provide new and interesting people you might want to meet these are not direct connections of yours today for people in your larger professional network that you might note to a friend in common and maybe one meet at this con s we ve even provided rich a connection and communication functionality that lets anyone reach out and meet one of these people the conference you can click contact you know how you met Bonita where do they need is a hate for this is that I m going to lead the Expo Berlin we recommended that we get in touch each other in the last that the demos up as we also provide a list of connections and you have to many not actually be going to the conference yet to live in the same cities so you may want to touch base with you there so all this information is really easy to pull through the open social gods as you can see on the home page this is one slot that can hold almost any open social application we provided multiple slots on the page at Lincoln we really believe that business applications are fundamentally better when they levers of power professional network so by supporting open social we are really excited about what developers are to come up with and have a great business applications to leverage and benefit the power of the Lincoln professional network within the powers of sometimes keeping the kind of innovative applications people will build whiskey on this theme of business applications and take a look@whatsalesforce.com has done in conjunction with the artist... but please out Jason is my enzyme is responsible for developer marketing@salesforce.com emulator two reasons why we re so excited about open social and working with this great community dinner partners at the first is that we really think that that we see in the consumer Internet every day can make a business applications better and we ve really been practicing absence of what salesforce.com ~the way we architected system a user-interface with some of the applications you ve already seen a slew of companies likely will match the words the second is that we have over 900,000 subscribers every day using the application to do things like manage their activities there contacts picture of their professional lives and products the working of things are coming up on and we think this is you and your knee problems and social are to understand the movies in my life what our common honesty might haven t even come out and use the same kinds of technologies that help make you more productive everyday encounters rather accomplish some godly partnership from Aussie ghost Jason who s been using and using our technology and online initiatives look good as a so blogging is a.com says a user-interface them with an opportunity and a magical moment that I m working for a company where were you cell generators and sending a generator to a grand hotels in Goa and so essentially what I do here is move forward the sail and executive sponsor my organization and the transport myself seem as any good the sales and eyes is an ongoing opportunity to see all be a different contacts in the {Greenwald was opportunity both we and my organization as well as influencers from a construction company and other folks were key people involved in this deal within the grand hotels and so on the glass of the decision-maker who is Frank Baxter and click on the Frank s record year and gets it thanks the contact information for basically all contact information about his e-mail phone number is on and is a typical salesforce.com user would go down in research lived in terms of an thanks about and what we might know about him when he s done with us in the past is or is this new section in the middle witches my social network and this is basically a widget that we ve put into the page and attack cloud which essentially is giving me immediate visibility into the underlying relationships within salesforce.com that really I would never otherwise have access to and the worksite about here but the open social platform APIs is that it finally unlocking those underlying relationships I have complete visibility into all the relationships I have it relates to Frank and only I can see who are the key relationships I can afford weakens your name is larger which basically means that the interactions between folks in my company argues that a couple of opportunities you want some cases so I m interested to research the anesthesia and my bill provides influence to Frank and the removal of the deal I m clothing is one highlight is that we ve got a coming from about on your witches new salesforce users while now you certainly suck a lot that social potential of himself recognizing those really cool is if you got something representation of his utilization of your friends and relationships Museum social network like manner I thought that application you can drop the right of the salesforce and because we believe open social wonder what folks and selfless work at it thanks words Brazilian networks that you need networks with China without your would like to invite a dog from the Dale Pataki little bit about what he s doing this alone puts my name is better for the been the coming conference is a computer and video video than with eulogies for the growth in the 250% during the gross video is the fastest-growing business with Mr. was through holes in Western Europe and in China will grow up site tells you that come out of his results and we think the difficult month in the space of development in a similar position in the coming of and that s why we went with were collected by the open social API which should allow us to dramatically increase the quantity and the quality of officials going to be able to offer criminals quantity is because of the hundreds of thousands of the officials which have implemented until intelligent as an example here in his memo to the ongoing tales of real-life... are you looking at me with you in these things question in the menu of books on New England s box is using for this second method myth of hip which is minimal coupling in my network and locate the meeting also ~Pedro is the commencement of a veteran for she who worked with over five or to tell you that we had a surprise in store but in today s world of bloggers and Valley wag I m sure you know who s coming up next is a very special guests very special partner one that the Google has been engaged with deeply for over a year and it s a partner who knows a lot about social networking back to value they created the social networking phenomenon and today operate the most successful social website in the world please join me in welcoming neighbor CTO of MySpace is the effect MySpace has always been about being open since the beginning developers of always try to figure out better ways of customizing profiles and building widgets integrated into their profiles is only natural for us to want to come up with better ways more developers to integrate these widgets more closely with MySpace not few weeks ago we announced that we were launching a developer platform in an open API but we didn t really get into the technical details of that day announcement is that MySpace is standardizing this API on open social in fact we actually intend to help make this the de facto standard for developing apps on the web not only by using it in but by contributing back to it so got a children put it here to show us an example of how we ve integrated Plextor onto a MySpace profile of the visit was a brand-new features nobody s ever seen this before there s never been this level of integration onto a MySpace profile so if you look in my profile woman is a picture of me and met Chuck Norris but more interesting under my about me section you ll see a Plextor widget in a window explained that everybody who comes as a Plextor comes so about the subject of flexor demoing down I think the points of the really exciting to make here are that we been working with the Google open social team for just about a month now from the application working with some of the demonstration of hitters they had we only do that MySpace is a partner about 36 hours ago really shows the power that once and run anywhere that would not amount of notice we actually have a fully functioning application within a MySpace profile environment will quickly show you the really works with live data coming from our servers talking to my sister servers up through the API is only that but even in that amount of time we were actually able to take it one step further in the open social APIs are fairly expensive for the special things in certain container environments conducive applications can do is to consume a pilot here that s able to one day work with my sis engineering team to integrate the ability to plan the favorite movies list out of the muck out of it was interested with your receipt type in is being planned by the flex application in real-time through the open social APIs we ve extended him so that he can express those with movie posters out of profile in his flex application will be collected to show you that this is a Mrs. really working so well together back in the Fed flex application page within the MySpace.com environment and you don t think other senators this is flexor working directly with MySpace Google it will help us figure out how to talk to each other in 24 hours I was not about the technology perspectives are going through Google s APIs to control the data anyway this is a MySpace of flexor working together to provide the social view of English friends and their somewhat questionable taste in movies of so those remains are actually about disbelief and live up and running more quickly clicked into movie as it was then set all the state-of-the-art salon and happened upon an exciting film and I have to be stand